Shanghai has long been the preferred port of entry for inbound tourism in China. With the steady recovery of the inbound tourism market, Shanghai’s inbound tourism is seizing the opportunity and riding the momentum.
To create a high-level first stop for inbound tourism in China and better serve high-level opening-up, the “Shanghai Pass” product, developed by Shanghai Public Transportation Card Development Co., Ltd., a subsidiary of Jiushi Group, was launched on May 19th, China Tourism Day, with the support and guidance of the Shanghai Municipal Administration of Culture and Tourism.
Addressing the pain points of mobile payment difficulties and inconvenient reservations for inbound visitors, the revamped “Shanghai Pass” product boasts three major features and four advantages.
It effectively connects various consumption scenarios in the city, such as transportation, cultural and tourism venues, shopping malls, and supermarkets, further optimizing inbound payment services and enhancing payment convenience.
It is expected to become a new city calling card for Shanghai’s inbound tourism.
Three Major Features
- Non-real-name sales: The product is an anonymous card, meeting the needs of overseas individuals for personal privacy protection.
- Cross-scenario usage: It can be used for payment in the city’s public transportation, some tourist attractions, cultural and museum venues, shopping malls, supermarkets, convenience stores, and more. It also supports public transportation in more than 330 cities nationwide.
- Convenient small-amount payments: With a pre-stored fund model, small unused amounts can be refunded, eliminating the inconvenience of cash change.
Four Advantages
1. “Faster” Transportation
“Shanghai Pass” has achieved full coverage of public buses, subways, taxis, and ferries in Shanghai. It can also be used in public transportation in more than 330 prefecture-level cities nationwide, basically covering major tourist cities such as Beijing, Guangzhou, Xi’an, Qingdao, Chengdu, Sanya, and Xiamen, solving the travel difficulties of inbound tourists with one card.
2. “More Exciting” Tourism
“Shanghai Pass” covers well-known attractions and cultural venues in Shanghai, such as the Oriental Pearl Tower, Huangpu River Cruise, Shanghai Tower Observation Deck, Shanghai Museum, and Shanghai Wild Animal Park. Tourists can swipe their cards for on-site payment and entry. The exclusive QR code on the back of the “Shanghai Pass” provides service guides, attraction recommendations, discount activities, and other information. Cardholders can enjoy fast-track entry services at some attractions and a more exciting Shanghai urban tourism experience.
3. “More Convenient” Shopping
Tourists can easily shop with their cards at Shanghai’s “New World City,” “First Food,” and “Hao De” and “Liangyou” convenience stores throughout the city, realizing “one card for Shanghai” and eliminating the hassle of small-amount payment change, providing convenient service experiences for overseas visitors and those who find it inconvenient to use mobile phones.
4. “More Thoughtful” Service
Tourists can purchase, recharge, refund, and repair “Shanghai Pass” through multiple channels, such as Hongqiao Airport, Pudong International Airport, and self-operated service outlets of the transportation card company. “Shanghai Pass” also provides multilingual user manuals, offering thoughtful service to overseas individuals.
During the 2024 “May 19th China Tourism Day” Shanghai theme event, the tourism card company launched special offers for “Shanghai Pass” cardholders, such as complimentary coffee and ice cream when visiting the Oriental Pearl Tower, and gifts of “Shanghai Gifts” when swiping cards at more than 10 attractions, including the Huangpu River Cruise, Shanghai Haichang Ocean Park, and Shanghai Wild Animal Park.
The event lasts until the end of May, with limited quotas available on a first-come, first-served basis. Specific details can be found by scanning the QR code on the card or logging into the WeChat mini-program “Shanghai Public Transportation Card.”
“Shanghai Pass” is a city calling card that Shanghai presents to the world, and it will inject new vitality into the development and opening-up of Shanghai’s inbound tourism market. Based on the purpose of serving tourists, “Shanghai Pass” will integrate Shanghai’s urban tourism resources and continue to launch more value-added preferential services such as event viewing, venue reservations, lifestyle entertainment, and more.
It will also introduce the “Shanghai Pass” payment method in more urban cultural and tourism consumption scenarios, effectively optimizing the convenient payment environment for inbound visitors, the elderly, and other groups in Shanghai.
This will help Shanghai build a high-level first stop for inbound tourism and enhance the city’s image as an international consumption center.
Shanghai Pass
Product Purchase, Recharge, Refund, and Repair Service Points
Shanghai Pass
Attractions Where You Can Swipe Your Card for Tickets or Consumption
Shanghai Pass
Merchants Where You Can Swipe Your Card for Shopping
