Discover the Vibrant Fusion of Coffee and Urban Life in Shanghai

Shanghai Square Coffee Carnival

Visiting museums, browsing bookstores, exploring shopping malls, or simply embarking on a leisurely Citywalk, paired with a cup of creative co-branded coffee, has become a trendy cultural consumption experience favored by urbanites.

As the city with the highest number of cafes in the world, Shanghai has nurtured a unique “Shanghai-style coffee culture” with its distinctive urban character and charm. The diverse cafes scattered throughout the streets and alleys cater to the needs of different groups and enrich the daily lives of the city’s residents.

Shanghai Square Coffee Carnival

In recent years, coffee culture has gradually become a new trend and tendency in urban life, giving rise to a series of innovative “coffee+” concepts. Coffee has been integrated with exhibitions, cultural tourism, sports, performances, commercial brands, and other rich elements, perfectly blending the down-to-earth and artistic aspects of life.

This integration has opened up a new, vibrant cultural consumption experience and created a free and comfortable leisure and social space. Coffee is no longer just a beverage; it has become a vehicle for connecting diverse cultures and a beautiful life.


The third “Square Coffee Carnival” was held at the Shanghai History Museum.

Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

Coffee grounds can be used to make fertilizer for growing succulent plants.

Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

The “Taste Shanghai, Start with a Cup of Coffee” event of the 2024 Shanghai International Coffee Culture Festival took place at the Global Harbor Center Square.

Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

Citizens are experiencing the aroma of different coffee varieties using their sense of smell at the event site.

Shanghai Square Coffee Carnival

A barista is making hand-brewed coffee for customers on-site.

Shanghai Square Coffee Carnival

The Shanghai International Coffee Culture Festival launched the “In Shanghai, Taste the World, Read Good Books” event, and the new consumption model of “coffee + reading” has been recognized by consumers and businesses alike.

Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

A cafe with an “eco-friendly” concept located in Shangsheng Xinsuo allows people to enjoy delicious coffee while also purchasing environmentally friendly products.

Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival

Aromatherapy products made from coffee grounds.


Shanghai Square Coffee Carnival

The diverse cafes along Nanchang Road attract citizens and tourists to come and enjoy a cup of coffee while taking photos.

Shanghai Square Coffee Carnival
Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

The “Good Friend Candy Store” pop-up store, jointly created by the Memorial Hall of the Fourth Congress of the Communist Party of China and the Shenghuo Museum, opened at the entrance of Lu Xun Park in the Hongkou District Tourism Public Service Center.


Shanghai Square Coffee Carnival

As a community cafe, the “Ouyi Little Station · Hongyi” comprehensive space located on Ouyang Road in Hongkou District displays a large number of wireless radio equipment and light bulbs donated by residents, recording the history of the Shanghai Instrument Factory and Huade Light Bulb Factory that once stood here.

Shanghai Square Coffee Carnival

Street cafes in Shanghai.

Shanghai Square Coffee Carnival

Shanghai Square Coffee Carnival

Lumazi Coffee on Xingguo Road.


Shanghai Square Coffee Carnival

Citizens drinking coffee and taking photos at street-side cafes.